The city as a tourist attraction

Image: Hot Spot - The city as a tourist attraction

What gives a city its power to draw people? Its name must fill us with longing, since it is not for nothing that the mere mention of Vienna, Paris and Rome conjures up certain connotations in our minds. It must represent a culture. Every district must have its own sights, and it must know how to profile them correctly to specific target groups. What the zoo means to children, the opera means to lovers of classical music.

Talanx City has tailored its urban development to precisely fit its target groups, investors and defined customer segments:

The Reinsurance district is home to some 2,100 people. It is planned that Hannover Re will continue to expand the attractions that investors and clients so value: it will strive to remain not only one of the most effective and largest non-life reinsurers in the world, but also one of the most profitable. In life and health reinsurance it plans to become one of the three major, globally operating players of above-average profitability within the next five years.

In the Industrial Lines district, roughly 2,000 employees in 29 markets all around the globe are already working to keep their customers satisfied – something which they do in more than 130 countries. The plan for further enhancing the appeal of this district envisages the creation of a global player present and able to act throughout the world on the basis of its own resources.

Some 6,600 people live in the Retail Germany district. This part of town is facing quite an upheaval: the market share is to be profitably enlarged, the expense ratio made more competitive and the value to the customer optimized. This is to be accomplished by rebuilding structures to suit today’s requirements. Only in this way can appropriate solutions geared to specific target groups be developed in this district – solutions that will make it a real crowd puller.

Image: Hot Spot Spring - The city as a tourist attraction

The Retail International district also has an ambitious urban plan: home to some 5,200 residents, this area is expected to grow in the strategic target markets of Central and Eastern Europe as well as Latin America, to optimize its activities in existing markets and to tap into new markets. In this part of town, despite all the differences between the target markets, it is possible to transfer experiences, approaches and products to other markets. Through its familiarity with a broad range of international retail markets, this district will evolve into a know-how carrier and hence find it easier to expand its business or enter lucrative new markets.